Full-service design for a national restaurant chain, from the menu in your hands to the truck on the highway.
Lead designer for Logan’s Roadhouse while at Publicis Sapient in Atlanta. I handled pretty much everything the brand touched. Social, web, packaging, swag, menus, in-store signage, truck wraps, promotional materials. When you’re the design voice for an entire client at that scale, you learn quickly how to keep a brand consistent across wildly different formats and contexts. Good training for anything that came after.
CLIENT / Logan’s Roadhouse
ROLE / Lead Designer