Refreshing a 50-year Pacific Northwest institution for a new era of leadership.
Working alongside RBL Interactive to align the brand's visual direction and messaging with an upcoming leadership transition. A study in how a legacy business can modernize without losing what made it trusted in the first place.
CLIENT / Coin Meter Laundry Solutions
ROLE / Lead Designer — Discovery, UX, Design, Prototyping
PARTNER / RBL Interactive
